Holiday Collection
Art Direction
Art direction for KISS 2021 Holiday Limited Edition Collection Nails.
Inspired by the keyword “Red Glow” and “Ice Wonderland”, display/package design team (Cecilia Cho) and web design team (Myself) collaborated and presented the Holiday Limited Edition nails through festive set design and bold trendy styling.
Was fully responsible for model casting, art direction, post-production selects and retouching notes, and everything involved to bring creative direction to life. Designed a full range of visual assets to use on in-store displays, e-commerce campaigns, and social media.
Brand: KISS Products
Art Directors: Cecilia Cho, Dain Suh
Photographer: Hyuna Shin
Models: Oksana Jager, Lisa Watson
Makeup Artist: Seong Hee Park
Hairstylist: Sirsa Ponciano
Manicurist: Kayo Higuchi
Stylist: Samantha Kim
Set Design: Hyuna Shin
Web Banner Design: Dain Suh
Date: 2021
Moodboard
