Urban Decay x Making the Cut
Making the Cut is an American reality television series (available exclusively on Amazon Prime Video) created and presented by Heidi Klum and Tim Gunn, and Urban Decay was featured in Making the Cut Season 3.
Managed all the creative direction for both product photography and visual works including but not limited to the brand store, PDP, media ads, and videos on Amazon.
For product photography, provided a detailed art direction including overall colors, background, composition, and lighting, and managed on set. Each shot is inspired by the winning runway looks from 7 different episodes in the Making The Cut show featuring Urban Decay’s best-sellers.
Brand: Urban Decay
Art Director: Dain Suh
Photographer: Will Styler
Stylist: Rachel Haas
Producer: Rachel Connor
Date: 2022
Video Art Direction
Urban Decay collaborated with the Makeup Artist Janae Lockard to produce tutorial videos by recreating unique but wearable runway looks inspired by the winning looks from each episode from the Making The Cut.
Art Director: Dain Suh
Makeup Artist: Janae Lockard
Original Video: Janae Lockard
Video Editing: TAG
Video Thumbnails: Dain Suh
Date: 2022
