Dain Suh
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2022 Valentine's Day Collection

Art direction for 2022 Valentine’s Day Limited Edition Collection Nails. Created a shot list for main concepts, backdrops, makeup, hair styles, casting, and styling, and directed the models on set. Was fully responsible for post-production selects and retouching notes and everything involved to bring creative direction to life. Designed a full range of visual assets to use on e-commerce campaigns and social media.

2021

 
 

Valentine’s Day Collection
Art Direction

Art direction for KISS 2022 Valentine’s Day Limited Edition Collection Nails.

Inspired by Barbie, created a concept that is playful, trendy, and visually engaging. To emphasize the unique nail designs and target customers of all ages including Gen Z, vibrant outfits and colorful palettes were used with the idea of “Dopamine Dressing” one of 2022’s biggest trends.

Responsible for executing concept development and art direction on set, leading in model casting, managing post-production, and designing a full range of visual assets supporting e-commerce campaigns and social media advertising.

Brand: KISS Products
Art Director: Dain Suh
Photographer: Hyuna Shin
Models: Michelle Dantas, Kiara Pike
Makeup Artist: Azra Red
Hair Stylist: Louis Angelo
Nail Technician: Kayo Higuchi
Stylist: Samantha Kim
Set Design: Hyuna Shin
Web Banner: Dain Suh
Date: 2021

 

Moodboard

 
 

Valentine’s Day Collection
Social Content Art Direction

Brand: KISS Products, 2022 Valentine’s Day Limited Edition Voguish Fantasy Nails
Art Director: Dain Suh
Photographer: Chris Gallo
Date: 2021