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2021 Jelly Fantasy Collection

Fun translucent limited edition Jelly Fantasy Nails feature ombre, glossy and matte finishes, accented with rhinestones, and floral designs.

Art directed the in-house photoshoot for Jelly Fantasy Limited Edition Collection Nails with Summer theme. Based on the translucent summery nail designs, we developed 3 different concepts: Sizzling Summer, Tropical Jungle, and Marrakesh Paradise. Was responsible for both pre-production and post-production, and designed a full range of visual assets to use on digital marketing collateral.

2021

 
 

Jelly Fantasy Collection
Art Direction

Art direction for KISS 2021 Jelly Fantasy Limited Edition Collection Nails.
Fun translucent limited edition Jelly Fantasy Nails feature ombre, glossy and matte finishes, accented with rhinestones, and floral designs.

Inspired by the translucent summery nail designs, developed 3 various concepts: Sizzling Summer, Tropical Jungle, and Marrakesh Paradise. Was responsible for both pre-production and post-production, and designed a full range of visual assets to use on digital marketing collateral.


Brand: KISS Products
Art Director: Dain Suh
Photographer: Hyuna Shin
Videographer: Jiwon Choi
Models: Jisoo Hong, Dajia Wilson
Makeup Artist: Seong Hee Park
Hairstylist: Sirsa Ponciano
Manicurist: Kayo Higuchi
Stylist: Samantha Kim
Date: 2021


 

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